As the start of the Mobile World Congress (MWC) 2024 approaches, it’s clear that the event may not enjoy the prominence it once did due to the strategic pullout of major brands. However, MWC continues to be a much-awaited event for tech enthusiasts.
This year’s MWC theme covers a wide range of aspects. In addition to hardware launches, the event will also focus on the future of networks, the Internet of Things (IoT), and the rapidly growing field of generative AI. Ruben Schaubroeck from McKinsey points out a significant increase in both discussions and adoption of AI and generative AI, indicating a significant trend in the tech industry.
Interestingly, the countdown to the start of MWC, scheduled to run from Monday, February 26th to Thursday, February 29th, has begun, marking it as a key event in the tech calendar.
While some major players may have scaled back their presence, this shift provides an excellent opportunity for smaller companies to take center stage. According to Android Police, confirmed attendees include tech giants like Google, which, despite not announcing new hardware, promises an innovative booth experience and potential revelations related to Android.
Honor, having recently launched the thinnest foldable device, is preparing for the global launch of the Magic 6 Pro. This device, initially exclusive to China, is expected to attract enthusiasts, along with the Magic V2 RSR, a collaboration with Porsche Design, promising an exciting debut for fans of foldable devices.
The mysterious entity, Nothing, keeps the tech community on its toes. The Nothing Phone 2a is set for a grand unveiling on March 5th, but a cryptic announcement on February 27th, intriguingly teased with “Nothing to see,” adds a layer of mystery to the event.
Xiaomi, after showcasing its flagship models in China, is ready for the global launch of the Xiaomi 14 and 14 Pro at MWC. The recently launched Xiaomi 14 Ultra is also expected to be featured, giving attendees a preview of its advanced capabilities.
OnePlus, in advance of its scheduled event at MWC, has already launched the much-awaited OnePlus Watch 2. While the recent launch of the OnePlus 12 and OnePlus 12R may lessen the chances of a new phone announcement, OnePlus is known for presenting concept devices, providing a sneak peek into potential future technologies on the MWC show floor.
